# AB testing ## Definition(s) ### Context: [[Nexus - Google Analytics Certificate Course#4.1 Google Analytics - 4 Process Module 1 - The importance of integrity|Google Analytics Certificate]] #### Sub-context: [[Hypothesis testing]] >[! Definition] >The process of testing two variations of the same web page to determine which page is more successful at attracting user traffic and generating revenue ## Examples ## Related ## Resources ## Flashcards The below code are generated for use with [Spaced Repetition plugin](https://github.com/st3v3nmw/obsidian-spaced-repetition/) [docs](https://www.stephenmwangi.com/obsidian-spaced-repetition/) The process of testing two variations of the same web page to determine which page is more successful at attracting user traffic and generating revenue @@@ [[AB testing|A/B testing]]