# Data Analysis ## Definition(s) ### [[Nexus - Google Analytics Certificate Course|Google Analytics Certificate]] >[! Definition] >The collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision-making. ## Examples Using data analysis a company learned that it could change how customer's are on-boarded to a more efficient process. This resulted in `<kpi>` improvement and led to `<outcome>` ## Related [[data analysis process]] [[data analytics]] [[Data Analysis]] ## Resources - Google analytics certificate