# McCandless Method ## Definition(s) ### Context [[Nexus - Google Analytics Certificate Course#6.1 Google Analytics - 6 Share - Module 1 - Visualize Data Visualize Data|Google Analytics Certificate]] #### Sub-context [[data visualizations|data viz]] >[! Definition] >A method for presenting data visualizations that moves from general to specific information ## Examples ![[McCandless Method.png]] ### Four elements: #### Information: - What is the data you're attempting to convey. #### Story - Story drives the inspiration to action. The visualization should drive the narrative. - Avoid: "informative, but not inspiring" #### Goal - goal of the visualization is to make the data useful / useable. - What are you trying to achieve with the visualization, what is the point you're making? #### Visual Form - the elements that give the visual elements structure - what makes it beautiful ## Related [[data visualizations|data viz]] ## Resources [McCandless: Information is beautiful](https://informationisbeautiful.net/visualizations/what-makes-a-good-data-visualization/) as a method to develop a successful visualization ## Flashcards The below code are generated for use with [Spaced Repetition plugin](https://github.com/st3v3nmw/obsidian-spaced-repetition/) [docs](https://www.stephenmwangi.com/obsidian-spaced-repetition/) A method for presenting data visualizations that moves from general to specific information @@@ [[McCandless Method]]