# People Analytics ## Definition(s) ### [[Nexus - Google Analytics Certificate Course|Google Analytics Certificate]] >[! Definition] >This is the process or processes of analyzing employee and candidate data to gain insights that improve business / enterprise outcomes. > >This is a specialized discipline within [[data analytics]] due to the highly specialized and sensitive nature of the dataset which is being analyzed. ### IBM >[! definition] >People analytics is the act of collecting and analyzing human resources (HR) data to better understand how employees are performing in the work environment. Analyzin the collected data points is a key component of an ogranization's [[Data-driven decision-making]] and employee experience strategy. ## Examples ## Related ## Resources - [IBM definition](https://www.ibm.com/think/topics/people-analytics#:~:text=People%20analytics%20is%20the%20act,making%20and%20employee%20experience%20strategy.) - [Blog: _How Google is using people analytics to completely reinvent HR](https://www.peoplehum.com/blog/how-google-is-using-people-analytics-to-completely-reinvent-hr)