# Problem types - discovering connections
## Definition
### [[Nexus - Google Analytics Certificate Course|Google Analytics Certificate]]
>[! Definition]
>Finding similar challenges faced by different entities and combining data and insights to address them.
## Example problem statement
This example is a little different:
- an online retail company that works with a third party logistics vendor wants to improve on time delivery to their customers.
Example problem statement:
> how to improve ontime delivery metric for customers
Data ideas:
- weather
- staffing
- shipping
- get third party shipper data?
- wait times at particular hubs (first party data)
Approach: because there is an opaque part of the problem, the third party vendor data, we want to find the connection that is likely to lead to delays.
## Related
[[Problem types]]
## Resources
## Flashcards
Finding similar challenges faced by different entities and combining data and insights to address them. @@@ [[Problem types - discovering connections]]
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