# Problem types - finding patterns
## Definition
### [[Nexus - Google Analytics Certificate Course|Google Analytics Certificate]]
>[! Definition]
>Using historical data to understand the past which can or is likely to occur again.
## Example problem statement
_How can we improve our trade execution for our customers?_
Data ideas:
- Customer trading records
- Customer channel data
- customer satisfaction (CSAT)
- employee staffing data
Approach:
- try and discover if any patterns exists with poor execution trades vs cleared execution, Channels used, timing, etc. Conduct gap and root analysis. output dashboard, outcome, improve kpi of trade execution.
## Related
[[Problem types]]
## Resources
## Flashcards
Using historical data to understand the past which can or is likely to occur again. @@@ [[Problem types - finding patterns]]
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