# Qualitative data ## Definition ### [[Nexus - Google Analytics Certificate Course|Google Analytics Certificate]] >[! Definition] >A subjective and explanatory measure of a quality or characteristic ## Examples Tools include: - focus groups - social media text analysis - in-person interviews Brand with best customer service. ## Related [[Quantitative data]] ## Resources ## Flashcards A subjective and explanatory measure of a quality or characteristic @@@ [[Qualitative data]] <!--SR:!2024-11-24,12,288!2024-11-13,1,210-->